The Project Brief System

Turn Vague Ideas Into Clear, Contractor-Ready Project Briefs.

Most project problems don’t start with bad contractors.

They start with unclear expectations.

You think you’re hiring for a “sales page.”
Or a “funnel.”
Or a “website refresh.”

But what your contractor really needs is:

• A defined outcome

• Clear deliverables

• Explicit exclusions

• Revision boundaries

• A measurable definition of done

Without those, projects expand. Revisions multiply. Timelines slip.

The Project Brief System helps you define everything clearly — before work begins.

This isn’t corporate paperwork.

It’s protection.

Why Projects Go Sideways

When briefs are vague:

• Contractors guess

• You clarify mid-build

• “Small additions” get added

• Revision rounds stretch

• Frustration builds quietly

Scope creep isn’t malicious.

It’s the absence of boundaries.

The Project Brief System installs those boundaries upfront.

What’s Included

This is a structured, practical framework built specifically for small creator businesses.

1. Project Brief Quick-Start Guide

A focused guide that walks you through:

• Why most contractor projects go sideways

• The cost of vague deliverables

• The 30-minute Project Brief Method

• Scope protection basics

• Red flags to catch before hiring

This gives you clarity before you open the template.

2. Project Brief Master Template (Google Doc)

A clean, professional project brief you can duplicate and customize for every hire.

Includes:

• Project Overview

• Business Context

• Target Audience

• Measurable Objective

• Deliverables (Included)

• What Is NOT Included (Scope Guard)

• Timeline & Milestones

• Assets Provided

• Constraints

• Approval Process

• Revision Structure

• Definition of Done

• Risk Considerations

• Communication Protocol

This becomes your standard hiring foundation.

3. Scope Guard Mini-Framework

A practical companion asset that helps you:

• Define exclusions clearly

• Set revision boundaries

• Install milestone approvals

• Respond to “Can we also just…” requests

• Prevent scope creep before it starts

Clear boundaries protect relationships.

4. Project Brief Builder GPT

This structured AI assistant walks you through your project one question at a time.

It helps you:

• Clarify the measurable outcome

• Define specific deliverables

• Identify exclusions

• Create a milestone plan

• Set revision expectations

• Flag risk areas

You’ll generate a contractor-ready brief in under 30 minutes.

No blank page. No vague requests.

Who This Is For

This system is built for:

• Course creators

• Coaches

• Digital product sellers

• Newsletter operators

• Small teams hiring designers, builders, editors, or tech support

If you’ve ever said:

“That’s not what I meant.”
“I thought that was included.”
“Why are there so many revisions?”

This system is for you.

What You’ll Walk Away With

By the end, you’ll have:

• A clear, structured project brief

• Defined deliverables and exclusions

• Revision boundaries

• Milestone checkpoints

• A measurable definition of done

You’ll hire with clarity.

And manage projects without constant tension.

This Is Not…

• A legal contract template

• A corporate operations manual

• A 100-page branding document

• Bureaucracy

This is a practical framework designed to prevent expensive misunderstandings.

Use It Before Money Leaves Your Account

Before hiring:

Define the outcome.
Define what’s included.
Define what’s not included.
Define what “done” means.

Then move forward confidently.

The Project Brief System gives you the structure.

You decide how to use it.

Requirements

To use this system, you’ll need:

• A free ChatGPT account (to access the GPT tools)

• A free Google account (to create and send the testimonial form)

No paid software.
No automation tools required.

LICENSE & USAGE NOTES

• Single-business, non-transferable license

• For internal use in your own business only

• Not permitted for resale, redistribution, or client delivery

• System logic, prompts, and outputs may not be copied, cloned, or repackaged

🚚 Digital Delivery
This is a digital product. No physical items will be shipped.