SWOT Analysis Template

Help clients get unstuck and make smarter decisions with a structured SWOT process they can actually finish.

The SWOT Analysis Template is a guided worksheet pack you can use as a high-value lead magnet, a program resource, or a live workshop activity. It walks clients through Strengths, Weaknesses, Opportunities, and Threats with clear prompts—then helps them turn insights into an action plan.

What’s included

This template set includes multiple SWOT use-cases you can plug into different offers and client situations, including:

• Competitive Product SWOT (positioning + differentiation)

• New Product Idea SWOT (pressure-test an idea before building)

• Competitive SWOT (your business vs competitors)

• Strategic SWOT (long-term direction + initiatives)

• Operational SWOT (process + systems improvement)

• Marketing SWOT (channels, messaging, and campaign performance)

Each SWOT section includes space for Strategic Actions / Implementation Plans, so clients leave with next steps—not just notes.

Ways coaches use this

• Lead magnet: “SWOT Your Business in 20 Minutes” (deliver as a PDF)

• Program asset: add to a positioning, planning, or offer-clarity module

• Workshop tool: run a SWOT session live, then assign the action-plan page as homework

• Client deliverable: use for onboarding, quarterly reviews, or strategy intensives

WHAT YOU'LL RECEIVE...

• One 12-page Canva template for you to customize for your brand and business

FREQUENTLY ASKED QUESTIONS

Can I edit the color palette of this template? Yes, you can! This product is completely editable in Canva so you can modify the template with your own brand colors.

How can I use this in my business? 

• This purchase includes a single license which is non transferrable. If you need this product for more than one business, please purchase the listing multiple times
• This template is for your own personal or business use only
• You can use it to create a freebie or product for your course or membership, work with coaching clients, or for your own personal development
• Use product as a lead magnet or gift only in a flattened format (e.g. PDF OR jpg)
• You are not allowed to resell the template or the final template, even if you make modifications to it

This is a digital product. Nothing physical will ship.